From Pixels to Steel: Omega Drops the Real-World 007 First Light Chronograph


James Bond and Omega are inseparable, but their latest drop is doing something entirely new by stepping straight out of a video game. With IO Interactive and Amazon MGM Studios launching the highly anticipated 007 First Light game this month, Omega decided it wasn’t enough for players to just wear the watch virtually. They actually built the real thing, welcoming the Seamaster Diver 300M Chronograph 007 First Light into their core collection.
This marks the first time James Bond’s Seamaster Diver 300M history has ever included a chronograph, mirroring the functional role the subdials play during in-game missions. It is a serious piece of wrist estate, clocked at 44 mm in stainless steel and featuring a polished black ceramic bezel ring with a white enamel diving scale. The black ceramic dial retains the line’s essential laser-engraved waves but introduces a gorgeous subdial ring at 3 o’clock finished in PVD bronze gold. Omega used that same bronze gold for the central chronograph seconds hand, while the other hands and indexes are rhodium-plated and filled with white Super-LumiNova.


The watch is driven by the self-winding OMEGA Co-Axial Master Chronometer Calibre 9900, which you can admire through a sapphire crystal caseback that features a black metallized 007 First Light logo on the underside. Around the wrist, it introduces an exclusive new NATO strap with a black, grey, and beige colorway. While it shares a palette with the famous No Time to Die watch, it features a completely fresh pattern and is complemented by a special Seamaster buckle and custom 007 and First Light engravings on the keepers.
Wearers can also choose from six additional NATO strap choices, sold separately and modeled directly after the playable versions in the game. Even the presentation box gets the spy treatment, styled to look exactly like the watch-carrying suitcase Bond uses on screen. Unfortunately, this real-world version won’t come with the game watch’s built-in hacking device or laser strap, so you will have to rely on your own charm to get out of tight spots. It is a brilliant crossover of Swiss engineering and gaming culture, offering a perfect tribute to a fresh, 26-year-old Bond origin story.
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