Rolex Acquires Bucherer

by The Balance Coq

  • August 23, 2023

“To preserve the long-standing partnership between the two companies and perpetuate their shared history, Rolex has decided to acquire Bucherer. The watch retailer will keep its name and continue to operate independently. Its integration into the Rolex group will be effective once the competition authorities have approved the takeover transaction.”

And just like that, Rolex sent the watch collecting world, the watch industry, the grey dealers and the finance world into a frenzy with those 50 words.  Watch collecting may never be the same again after 25 August 2023.  Of course, we will only know the real repercussions of this move for the company and its well-established Authorised Dealer network later on.  Just how much later on?  Your guess is as good as ours.

What a time to be alive.

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