Swatch BioCeramic WHAT IF? Square Collection

Swatch is once again challenging the status quo! There are four sides to this story as Swatch turns a pivotal decision from the early 1980s into an exciting 2023 “WHAT IF?”

by The Balance Coq

  • July 28, 2023

One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast-forward four decades, and the fateful choice of the round shape has paved the way for a bright, vibrant, and successful story.

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But WHAT IF a square Swatch had been chosen? The new BIOCERAMIC WHAT IF? Collection plays out an alternate and fun reality by revisiting the square watch prototype from 1982 to create an exciting new collection bursting with positive provocation and a rebellious streak. The unexpected collection represents a significant breakthrough made possible by Swatch’s innovative BIOCERAMIC material. By combining ceramic powder with biosourced materials, Swatch BIOCERAMIC achieves remarkable strength and durability to conquer the challenges associated with the unique side of this square design. It dives headfirst into uncharted waters, breaks free from the norm, and embraces a life full of fun and zero regrets.

These four Swatches are now available for pre-order via the Swatch website, with delivery/collection on 1 August.

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