Swatch Greets Year Of The Dragon With 5 Captivating Releases

by The Balance Coq

  • January 3, 2024

10 February 2024 will mark the start of the Year Of The Wood Dragon on the lunar calendar.  And Swatch might just have the right timepiece for you to match your CNY drip!

Swatch BigBold CU 00


BIG BOLD is a collection inspired by bold ideas and is the perfect backdrop for bold personalities to express their roar-someness! With biosourced materials for the case and glass, this BIG BOLD may have its dragon head in the clouds but is a definite triumph of style and substance. The color scheme symbolizes purity and virtuosity in a super-sized statement piece.


A Swatch staple that represents classic style, the NEW GENT is slim enough to fit under a cuff but big enough to catch the eye. It’s an ideal choice for a party. The black case and strap ensure that the fiery hues of the dragon graphic stand out. The glass and case are made from biosourced material, and the SwatchPAY!-enabled watch makes secure payments into a style statement.

Swatch NewGent CU 00
Swatch Gent CU 00


The deep blue GENT case in 34 mm complements a smaller wrist without compromising on style. The bright blue, red and green graphics form a mesmerizing dragon with a golden ball cradled in its claw. The glass and case are made from biosourced material and the color scheme represents peace and harmony.


Vibrant red symbolizing prosperity and good fortune is the perfect partner for the gold-colored NEW IRONY CHRONO case, crown, and chronograph pushers. With a touch of cool stainless steel in a warm color, this is the ultimate expression of classic style with a contemporary, and celebratory, twist.

Swatch NewChrono CU 01
Swatch SkinIrony CU 01


This sleek SKIN IRONY shines bright in gold tones that embody prosperity, wisdom, and new beginnings. Red and green are signs of good fortune and form a more subtle dragon print over the entire watch, finished with luminous hands that glow in the dark. Its minimalist style contrasts with the maximalist color scheme. With the freedom that comes from wearing a super-slim watch, you’re free to dial up your inner dragon.

Drawing inspiration from the iconic neon colors of Asian city streetlights and signs, the  Year of the Dragon collection symbolizes the power, strength, and good luck of the dragon in five signature models.  This collection is presented in special cube-shaped packaging in the same colors and dragon designs as the watches. The timepieces are available in all Swatch stores and from 27th December 2024.

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