Swatch X VERDY Collaboration For Biennale Arte 2024

by The Balance Coq

  • April 19, 2024
sc01 24 swatch Biennale Verdy Event PR 3

Swatch has an interesting collaboration with noted Japanese graphic designer VERDY (who is also K-Pop royalty BlackPink’s artistic director).

The partners are proud to announce a very special project, combining a sparkling art installation and a limited-edition watch: VICK BRONZE BY VERDY.  The acclaimed contemporary Japanese graphic artist and the iconic watch brand have collaborated to create an art piece and a collector’s item that celebrates VERDY’s most recognizable character, Vick.

sc01 24 swatch Biennale Verdy Event PR 12
sc01 24 swatch Biennale Verdy Event PR 9

The watch itself is a GENT model, which at 34 mm, suits all wrist sizes without compromising on style.  It is presented in opulent black and gold-coloured packaging featuring Vick and ensuring that this Swatch Art Special will be a piece that true fans of VERDY will want to get their hands on.  In an additional, ‘secret’ detail, Vick’s tongue changes colour every day through a cycle of orange, red, pink, and yellow.

The Vick Bronze By VERDY is available now at Swatch boutiques at SGD144.

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