At The Balance Coq, we believe every watch has a story worth telling.  Whether it is a timeworn icon, a misunderstood oddity, or a modern marvel riding the crest of the hype cycle, each piece offers a window into the tastes, passions, and histories of those who wear them.

As an extension of The Singapore Watch Appreciation Group (SWAG), our mission is simple: to celebrate horology in all its forms.  The world of watches is often seen through the lens of exclusivity, but we take a different approach—one that champions the sheer egalitarian joy of collecting.  Here, a Seiko 5 and a Patek Philippe minute repeater sit at the same table, each appreciated for what it is, rather than what it costs.

Through the generosity of SWAG’s members, we get to explore a diverse array of timepieces — some beloved, some forgotten, all fascinating. In the end, watch collecting isn’t just about the watches.  It is about the people, the conversations, and the passion that binds us all together, one tick at a time.

So, stay a while and listen to what we have to say.

In 2015, Ronald started the @horologym Instagram account.  The intention was to use that as a receptacle to document his journey through horology.  It seemed easy enough to understand as a concept – to shoot the watch that he is wearing on the day itself.  He was not sure if anyone would “get” the bug that has bitten him.  One thing for sure though is that the account is a labour of love; there is only horology content that has been painstakingly created and curated for the viewing public.  Happily, the industry and watch fiends “got” @horologym. Eight years and countless collaborations later, the @horologym account has more than 50,000 followers.

Besides running @horologym, Ronald is also an active contributor to Singapore’s watch scene, as an administrator of the Singapore Watch Appreciation Group (SWAG) and Tudoraholics on Facebook, and an early member of the Singapore Watch Club (SWC) on Instagram.

The Balance Coq is a natural progression from the walled gardens of Meta’s platforms.  A dedicated website would mean Ronald gets to organise and present content as he sees fit.  No longer would the content be dictated by an everchanging algorithm.  No longer would the content be buried under the posts and contributions of others.  It is like stepping out of a crowded bar, and into a museum.

Grail Watches:

MB&F LM101 Steel Blue

MB&F HM5 (ref: 55.ZL.B)

Urwerk UR-105

A. Lange & Söhne Lange 1 (ref: 191.021)

Patek Philippe Aquanaut 5167A-001

About a hundred years ago, TT founded a little corner on the Facebook platform called the Singapore Watch Appreciation Group (or simply, SWAG).  And it has been an interesting ride since then. He has seen strangers become friends, and he has also seen friends become strangers.  Evidently, what can bring people together, can also drive a wedge between them.

With a background in finance and technology, TT is fascinated by the watch industry, finding relevance in a world that is rapidly going digital and online.  Just how does one sell a hand-wound tourbillon in a world of algorithms, AI and 30-second Youtube Shorts?  In a world of connected smart watches, where is that new regrowth client base going to come from? Would they still want the same products?

He’s chuffed to be tapped on the shoulder to help with TBC, because these will be some of the issues the team will delve into.

Grail Watches:

MB&F HM5 CarbonMacrolon (ref: 55.CMT.B)

Urwerk UR-105 TA Clockwork Orange

Vacheron Constantin Historiques 222

Patek Philippe 5316/50P

Since young, Asher has been known to be a curious tinkerer, indulging himself in taking apart anything he could get his hands on – such as clocks, CD players, mobile phones, discarded TVs and washing machines.

His unquenchable thirst to understand what makes machines tick led him down the rabbit hole of learning about the inventions in the realm of automobile technology, aerospace technology, and most recently, horology.

Not contented with just acquiring knowledge from texts, Asher enjoyed hands-on time during his basic watchmaking course, while appreciating the inner workings of gears and pinions so tiny that they’re not to be sneezed at (pun unintended).

Asher sees watches as the convergence of engineering, art, history, and fashion. He takes pleasure in observing how diverse individuals are, differing in the degree of desire for each of these areas. He believes this is what makes the community interesting, and is happy to meet any like-minded people in the watch collecting community.

Grail Watches:

Credor Eichi II

FP Journe Chronometre Bleu

Voutilainen Vingt-8 ISO

MB&F LM Split Escapement EVO

H. Moser & Cie Endeavour Concept Minute Repeater Tourbillon Aqua Blue